Intellectual Property and Your Brand Strategy – What to Consider When You Expand Your Brand to the U.S. Market

Intellectual Property (IP), like real property, has value. Your brand strategy, the emotional aspect of marketing, often seen as the “intangible feeling”, contains tangible property. The question is – how do you protect your global brand strategy  in another country? After you have decided the optimum position for your brand outside of your domestic market, … Read More

U.S. Copyright Law Update – Clothing Designers Get More Guidelines to Protect Their Designs

This blog post was first published on March 28th, 2017.  Last week, the U.S. Supreme Court ruling in the case of Star Athletica, L.L.C. v. Varsity Brands, Inc., ET AL., provided clothing designers with more guidelines to copyright their original designs. Specifically, the Court issued guidelines to determine whether a clothing design is a “separable” expression… Read More