Intellectual Property and Your Brand Strategy – What to Consider When You Expand Your Brand to the U.S. Market

Intellectual Property (IP), like real property, has value. Your brand strategy, the emotional aspect of marketing, often seen as the “intangible feeling”, contains tangible property. The question is – how do you protect your global brand strategy  in another country? After you have decided the optimum position for your brand outside of your domestic market, … Read More

Business Planning Is Important…So Is Legal Planning – Are You Doing it for Your Business?

By Janelle M. Lewis, Principal Attorney, The Law Office of Janelle M. Lewis Business planning is essential to developing any business. Whether it be 20 pages or on a napkin, it is understood and accepted that it is an imperative tool in business development. Business planning is not only essential from moving a  business idea… Read More