Intellectual Property and Your Brand Strategy – What to Consider When You Expand Your Brand to the U.S. Market

Intellectual Property (IP), like real property, has value. Your brand strategy, the emotional aspect of marketing, often seen as the “intangible feeling”, contains tangible property. The question is – how do you protect your global brand strategy  in another country? After you have decided the optimum position for your brand outside of your domestic market, … Read More

Business Planning Is Important…So Is Legal Planning – Are You Doing it for Your Business?

By Janelle M. Lewis, Principal Attorney, The Law Office of Janelle M. Lewis Business planning is essential to developing any business. Whether it be 20 pages or on a napkin, it is understood and accepted that it is an imperative tool in business development. Business planning is not only essential from moving a  business idea… Read More

June 27th, 2017 – The First International Day of Micro-, Small, and Medium-Sized Enterprises

By Janelle M. Lewis, Principal Attorney, The Law Office of Janelle M. Lewis Today, June 27th, 2017, is the first International Day of Micro-, Small, and Medium-Seized Enterprises as designated by the UN General Assembly on April 6th, 2017 through UN resolution A/RES/71/279.  In celebrating this day, I dedicate this article to the entrepreneurs of… Read More

“E is for Entrepreneur…but also for E-visas”

With increasing controversy surrounding H1-B visas in the U.S. and its impact on foreign workers and opportunities for foreign entrepreneurs, many other visa options have been overlooked, which could provide foreign entrepreneurs with opportunities to establish or expand their business operations to the U.S. One such group of visa options are the E-visas. Foreign entrepreneurs who… Read More