Intellectual Property and Your Brand Strategy – What to Consider When You Expand Your Brand to the U.S. Market

Intellectual Property (IP), like real property, has value. Your brand strategy, the emotional aspect of marketing, often seen as the “intangible feeling”, contains tangible property. The question is – how do you protect your global brand strategy  in another country? After you have decided the optimum position for your brand outside of your domestic market, … Read More